SUSTAINABLE AND SMART TOURISM DEVELOPMENT IN THE MEKONG REGION

    • Priority Sector
    • Culture & Tourism

    • Duration
    • 2020/05/01 - 2023/05/01

    • Call Number
    • MKCF CALL 3

Country of Implementation

  • Cambodia
  • Lao PDR
  • Myanmar
  • Thailand
  • Republic of Korea
  • Viet Nam

Project Description

Tourism benefits the poor through employment opportunities. Tourism offers labour-intensive and small-scale opportunities compared with other non-agricultural activities, employing semi-skilled and casual workers, small and medium-sized enterprises, a high proportion of women, and providing an opportunity for self-employment. Tourism also provides opportunities in remote areas and in places with a high value on natural resources and culture, all of which tend to favor the poor. Local young leaders raised in poor living environments have been given little access to education and opportunities to engage in business. Countries in the Mekong region are working together to promote the subregion as a single destination for international visitors and encourage communities to enhance the environmental, social, and economic benefits of tourism.

Our Core Objectives

Activities / Components

Results Achieved

  • Training & Mentoring Programs: Two batches of the "Smart Sustainable Tourism and Business Outreach" training were conducted (2021), engaging 94 participants from Cambodia, Lao PDR, Myanmar, Thailand, Viet Nam. The curriculum focused on digital marketing, sustainable tourism governance, and smart technology applications, equipping young leaders with skills to manage inbound tourism. Post-training surveys showed a 3.85% improvement in knowledge scores, with 94.2% of participants satisfied with the e-mentoring program (2022), which provided one-on-one guidance on business planning and market penetration.
  • Memoranda of Understanding (MOUs): Three non-binding MOUs were signed between Korean cities (Seoul, Jeonju) and Mekong heritage sites (Luang Prabang, Siem Reap, Ayutthaya), formalizing partnerships for knowledge exchange, heritage conservation, and joint tourism marketing. For example, Jeonju University partnered with Ayutthaya Tourism College to develop curricula and internships, promoting cross-cultural learning.
  • Digital Platform Development: The "Mekong Heritage" mobile app and web platform (launched 2023) provide real-time tourism data, booking services, and cultural content for five UNESCO sites, with 1,504 website visitors and active social media engagement (52+ stories on Facebook/Instagram). The platform integrates IoT and virtual reality to enhance visitor experiences and support local SMEs.

Future Strategies and Plans

  • Sustain Partnerships: Strengthen MOUs for long-term knowledge exchange and joint projects, ensuring the involvement of the private sector and academic involvement.
  • Digital Platform Maintenance: Continue updating "Mekong Heritage" tools and integrating user feedback to sustain tech-driven tourism services.
  • Policy Advocacy: Promote project insights in regional policies to mainstream smart and sustainable practices, aligning with ASEAN frameworks.
  • Expand Investment Networks: Leverage existing forums to attract funding for heritage infrastructure and green tourism projects, ensuring scalability.